Public Reaction Simulation
Get brutal feedback without risking ad spend. Preference Solutions runs your ads past a simulated focus group and shows you what could damage your reputation, while you can still fix it.
Build an audience with brutal honesty.
Tell us who you are aiming at and they go on file: the job, the habits, what makes them close the tab. From then on you are testing against the person you actually want to sell to — or a room of a hundred like them.
The cheapest seat that still gets her home on a Friday, and no lecture about what it costs the planet.
- Hostile 26
- Cold 28
- Indifferent 34
- Interested 12
54 of 100 turned against it.
Hostile or cold before the second line. It was the claim that did it, not the airline.
Most critical reaction“Neutral how? You’re an airline.”
Public Relations API
Send a line of copy, a creative, or a whole campaign to one endpoint. We run it past a virtual public — personas with their own priors, grievances and attention spans — and return who turns hostile, what they say, and two scores you can act on: a PR Risk Score and a Legal Risk Score.
POST /v1/reactions { "content": "Work never stops. Neither do we.", "audience": "us_gen_pop", "sample": 200 }
200 OK { "pr_risk": 78, "legal_risk": 41, "verdict": "do_not_ship", "hostile_share": 0.42, "legal_flags": ["labor_practice_claim"], "top_objection": "Bragging about unpaid overtime." }
42% of the sample turns hostile inside the first hour. Loudest of them: “So you’re bragging about unpaid overtime.”
Flagged: a claim about working hours. We are not attorneys and this is not legal advice — the score is only an indicator that your legal team should see this before it ships.
Why use Preference Solutions?
- A focus group
- Twelve polite people, three weeks, tens of thousands of dollars. It measures liking, not risk.
- An AI assistant
- Tells you the concept is strong, offers two small tweaks, then agrees with whatever you say next.
- Preference Solutions
- A hundred simulated reactions and a PR Risk Score, so you know which line will backfire before you post it.
The room is ready. Are you?
We are currently in early access.
What you can ask for- A full audience run. Every segment that matters to you, scored on the work you are about to publish, down to the sentence that does the damage.
- A human read. We go through the results with you and say what we would change, with almost two decades of advertising behind that opinion.
- A rewrite that ships. We rework the copy and the creative until the score comes down, and hand back the version you can publish.